Entrepreneur stories that make life worth seeing

14 September 2026

There are as many stories as there are ways of seeing life. In the Eastern Townships, a region renowned for its culinary, agricultural and artistic expertise, passionate entrepreneurs shared what they love to see.

 

The beauty of imperfection at Les Brindilles

Elisabeth grows flowers in rhythm with the seasons, blending cultivated, wild and native blooms in her creations. Her eye is drawn to the asymmetry of a stem, where she finds a kind of beauty that only imperfection can offer.

video below in english only

« I love seeing movement in imperfection. A crooked stem is the starting point of a composition and what gives my creations their unique character.  »

Elisabeth, Les Brindilles

A vision passed down at Siga Siga

Élyse and Jean-François took over a vineyard already rich in history, with vines planted by other hands and a legacy that was very much alive before their arrival. They preserve the best of it while adding their own touch, giving this story new life and making it their own.

video below in english only

« Watching grapes evolve fascinates us. In the end, that's what we do: we watch grapes grow! »

Jean-François, Siga Siga

Growing a taste of elsewhere, here at Rizen

Stéphanie set out to grow Asian vegetables in Québec soil, a tribute to her Cantonese roots. Inspired by her childhood and guided by a commitment to staying small-scale, she sees in every unfamiliar vegetable a new flavour waiting to be discovered.

video below in english only

« On peut s'asseoir et voir tout le jardin en un seul regard. »

Stéphanie, Le Rizen

Keep seeing what matters

Whether in the Eastern Townships or anywhere across Quebec, we help protect your eye health by drawing on the expertise of the optometrists and opticians in our network, so you can continue to fully enjoy all the moments that make life beautiful.

BOOK AN APPOINTMENT

To find the best pair of prescription glasses or sunglasses for your needs, book an appointment at your Opto-Réseau clinic. Our eyecare professionals will be more than happy to help you pick the frames and lenses that are perfect for you!