Safilo preserves and innovates the original mastery that Italy has developed in eyewear manufacturing. The production philosophy is evolutionary. It merges the tradition of Italian craftsmanship with industrial design and with state of the art technology. They call it Avant-Craft. Everything they do is steeped in the Italian ability to produce the good, the beautiful, the well-made. A unique skill based on craftsmanship expertise, where creativity meets the needs of everyday life.