Inspired by traditional Danish design, ProDesign Denmark frames are both contemporary and timeless. These frames are cleverly designed to subtly highlight facial features. The high-quality materials used create versatility in both shape and colour. For ProDesign, colour, comfort, and adjustment are key.
One of the most interesting details on ProDesign Denmark frames are the hinges, located between the temples and the spectacles. Hinge design may seem unimportant to some, but not to ProDesign. For Martin Jepersen, architect and designer of the Axiom collection, “a hinge is more than just a hinge, it’s a unique design element in its own right.” It’s an opportunity for the team to find new, innovative ways to design the 90-degree tilt essential to all frames.
This is an exciting collection for men—with classic “sportswear” or fashionable “sport-chic” frames—that doesn't sacrifice style for function. The designers use high-quality materials that require great precision. Stainless steel, aluminium, and acetate are combined to add depth and unique style without being too out there. Some acetates even have a leather-like finish that give the frames a unique texture. In addition to the mix of textures, there are also colour pairings to help the temples stand out from the spectacles. These frames are designed for men with an urban look.
ProDesign recently launched Danish Heritage, a vintage-inspired collection that’s a modern, creative take on classic Danish design. The colours are muted and the shapes are structured, giving them a bold, updated 1950’s look. This collection transforms basic frames by incorporating all of the latest trends: the double bridge, transparent acetate, and metallic temples. Some frames have a more industrial look, with stainless steel as the main material, the simplicity of which creates frames that are as sophisticated and thin as possible.